Nutrition app // what happened to simplicity?

A new iOS app has been released that enables consumers to determine the amount of fat, saturated fat, sugar and salt in more than 20,000 products in Australia. The app, called FoodSwitch, has been developed by medical health provider Bupa and is designed to assist people to make healthier food choices when shopping. 
  

 

  

Shoppers need to simply scan the barcode on the product to retrieve this information. A clever and certainly useful idea, but are we becoming too obsessed with the components of what we consume?
  
After all, we know what's good for us right? The basics of nutrition have always been the same, knowing the specifics is not likely to stop us from consuming bad foods.
  
Let's keep it simple.
  
More information on the Bupa FoodSwitch app is available here.