Google+ was the newest kid on the block not too long ago, a rival it seemed for the huge social network of Facebook, who already claims over 800 million users.
More and more companies are embracing social media platforms, as well as online search functions such as SEO and PPC, as integral to their campaigns online and broader marketing strategies.
Not only have the initial functions of Google+ drawn attention, but rather how this platform is anticipated to grow and change has been the centre of many recent discussions.
The upcoming changes to the Google+ platform will have a large impact on businesses' SEO and the way we advertise, according to an article on the Business Insider SAI website. According to Business Insider writer Matt Rosoff, "Google+ could change the entire way we use the Web - and drive millions of websites who depend on Google to change how they attract customers."
Ranking highly in Google organic search results will depend more heavily on how people are interacting with the brand, particularly through Google+ and the +1 button function. This means that social media strategy will take prominence over SEO strategy in its traditional sense; brands will need to earn true engagement with their audience in order to attract new consumers.
Creative innovation and adaptation are the themes of the year so far, as brands large and small come to realise that staying ahead of the game is both a severe challenge and essential to thrive in this new media landscape.
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