Facebook Social Ads // a difference that counts.

Digital channels are certainly a growing platform for advertising messages, perceived as both cost-effective and impacting, when it comes to connecting with potential consumers. In a recently published study by Nielsen, the effectiveness of Facebook's social ads (Ads with Friends) is compared to standard Facebook advertising. Social ads are those served to users whose friends have interacted with an advertised brand, while standard ads are served to the rest of the population. 
    

    

While individual cases may vary, overall Facebook Social Ads demonstrated a 55% greater ad recall than standard 'non-social' ads - a significant result.
    

    

While these findings are specific to Facebook advertising, they speak to a long standing trend. Personal recommendations have always been the most trusted form of referral - and this is not likely to change. As the advertising industry continues to adapt and come face-to-face with consumer scepticism and desired personalisation, optimising these types of social and personal channels will be the opportunity we must embrace in order to succeed.
  
The full report can be found here on the Nielsen Wire website.