A few thoughts // social media research.

Here are a few presentations I have put together following my research into social media platforms, whilst completing PR & Social Media work experience at McCann Manchester.
  
This research presentation uncovers business strategies for utilising Facebook and Twitter as key platforms for driving business results. Includes use of social sharing strategies, Facebook online stores, Twitter exclusives and coupons/giveaways.
   

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A cross-section review of social media sites and their audience profiles, including a comprehensive breakdown across sites of age, education and income. Also included are Facebook and Twitter insights into how users interact with these platforms.
   

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This presentation features case studies of some of the leading global brands and their approaches to local vs global pages. Three strategies are identified, while focusing on insights into approaches in Belgium and Holland specifically.
   

View more presentations from Melinda Smith