Facebook // Creative Campaigns That Will Inspire.

Here are a few great Facebook campaigns we've seen recently and that use a great creative idea at the centre, leveraging the technology and social sharing nature of this platform to generate excitement and engagement. Enjoy!

Kraft Likeapella
Many brands on Facebook will ask their fans to 'Like' them, some will even block you from content or special offers until you finally decide to click that button. Brands are desperate for Likes, and while this may be an effective strategy, it can't help but leave customers feeling as though their hand was just a little bit forced. So when Kraft released this clip they did something revolutionary, in the 6min41 clip they thanked the 4,632 people who had 'liked' their Facebook post. With 19,369 likes for this video it would be fair to say that a little bit of appreciation can go a long way.

  

Heineken Beer Tender

A great viral idea here to conceal your own gift-giving by partaking in the Heineken Beer Tender. Just a little bit of fun and an idea that speaks to the core of social convention and human characteristics. All it needed was a simple illustration, the brilliance is in the idea itself. A very clever execution.

A full article with many more great examples can be found on Simply Zesty here.